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Keywords: Customer experience management
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Journal Articles
European Journal of Innovation Management (2025) 28 (8): 3648–3660.
Published: 10 June 2024
...Gerard A. Athaide; Jason Q. Zhang; Richard R. Klink Purpose Customer experience management (CXM) and Innovation are two important capabilities on which businesses compete today. However, research to date has not empirically investigated their potential symbiotic relationship. Specifically, does...
