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Keywords: Customer involvement
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Journal Articles
Journal Articles
European Journal of Innovation Management (2022) 25 (4): 1115–1141.
Published: 29 April 2021
...Yuan-Chieh Chang; Wen-Hong Chiu; Jian-Hang Wang; Min-Jun Teng Purpose The paper proposes customer involvement can be considered an organization-level construct of knowledge creation in the new process development. Specifically, the paper evaluates three distinct organizational practices...

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