... Innovation management Customer orientation Operational efficiency Organizational restructuring Over the past two decades, the manufacturing sector has undergone significant transformation due to advancements in digital technologies, innovation and shifts in production methodologies (Kolbjørnsrud...

... and NPS of electronics firms in China. © Emerald Group Publishing Limited 2012 Customer orientation Competitor orientation Market orientation Research and development New product development New product success In the age of product orientation, considerable resources were...

... prescriptions, namely, “Skate to where the money will be” or in other words, his exhortation to managers to learn to better predict technological trajectories (Christensen et al., 2001). Product innovation Entrepreneurialism Market driven production Customer orientation 1...

... Publishing Limited 2007 Innovation Customer orientation Radical innovations are innovations that are new both for the firm and the market. It has been claimed that their development is critical to the long‐term survival of many firms, since they provide the foundation on which future...

... years time. © Emerald Group Publishing Limited 2004 Customer orientation Market orientation Product development Despite intense research since the 1970s on new product development (NPD), there is little evidence that R&D effectiveness has increased (Cooper, 1999). Among...