... are CDOs do. Little research has explored how CDOs do. To fill this gap, this study employed ambidexterity theory to investigate the ambidexterity of CDOs’ impact on data-driven innovation. Design/methodology/approach To empirically test the model, a survey study was conducted to empirically test...

... Data-driven innovation Interior design Guest experience Urban hotel Quantitative content analysis In the hotel industry, the pursuit of innovation holds utmost importance as it enables firms to sustain their competitive advantage and establish unique differentiation. Within the realm...

... The findings allow to devise a conceptual framework that classifies the enabling dimensions of DDBMs in smart hospitality ecosystems. Here, the centrality of strategy conducive to the development of data-driven innovation is stressed. Research limitations/implications The study thus developed a conceptual...

...) the unprecedented availability of digital data is creating new opportunities for innovation. Accordingly, there is a growing domain for studying data-driven innovation (DDI), especially in contemporary contexts of innovation networks. The purpose of this study is to explore how DDI processes take form in a specific...