... framework to underline the main factors influencing human–GenAI interaction, clarifying how GenAI can support, rather than substitute, human decision-making in complex contexts. Design/methodology/approach The authors collected data using a participant observation methodology by employing...

... is crucial as it reshapes theoretical frameworks and models as well as practical approaches in terms of organisational competitiveness, decision-making and value creation. Analysing how GenAI adoption is implemented within companies contributes to wider discussions about GenAI adoption in innovation...

..., environmental conditions and inputs like fertilizers), shipment management and processing, ensuring seamless operations across stakeholders. Findings The application improves traceability, enabling better decision-making in transportation, inventory and purchases while promoting sustainability...