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Keywords: Delphi method
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Journal Articles
European Journal of Innovation Management (2026) 29 (3): 770–798.
Published: 23 September 2025
.../approach A Delphi method was employed through a panel of 14 experts to formulate consensus-based recommendations for stakeholders in key areas of content marketing, covering Gen-AI's benefits, content quality and creativity, DCM strategies, ethical and legal considerations, and future technological...
Journal Articles
European Journal of Innovation Management (2025)
Published: 10 March 2025
... be contacted at: tanya.aatif@gmail.com 24 05 2024 22 06 2024 26 09 2024 30 10 2024 15 01 2025 18 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Delphi method Sustainable...
