...Birgit Helene Jevnaker; Brynjulf Tellefsen; Marika Lüders Purpose – The purpose of this paper is to examine how the development and experimentation with a designer-assisted and collaborative concept-creating approach can provide new insights into the emergent field of service innovations...

..., but surprisingly, researchers have put little effort into investigating the process whereby the partners define the common purpose. The purpose of this paper is to explore the generation of common purpose (GCP) in innovation partnerships. Design/methodology/approach An action‐research approach combined...

...Andrea Filippetti Purpose The purpose of this article is to contribute to the empirical literature, which investigates innovation modes, by exploring the role of design as a source of innovation. Design‐methodology/approach The empirical analysis is carried out at the firm‐level, on the ground...

...Olavi Uusitalo; Toni Mikkola Purpose The purpose of this paper is twofold. First and most importantly, the paper aims to explain how Pilkington is able to revolutionize the flat glass industry. The modified design envelope model is applied to demonstrate the technological competence and especially...

... these values in their product offering and in defining the most adequate innovation strategies that they can adopt. Design/methodology/approach The authors conducted an empirical analysis on more than 450 products from the Italian furniture industry. Moreover, using an interpretative model 50 product signs...

...Kristina Risom Jespersen Purpose The purpose of this paper is to investigate whether the screening of product ideas is supported by the NPD (new product development) process design throughout the NPD phases. Design/methodology/approach Data were collected with an internet survey questionnaire...

...Giovanni Azzone; Paolo Maccarrone Focuses on the possible benefits and problems generated by the implementation of a post‐auditing (PA) system. This research work was structured as follows: first, an integrated model for the design of a firm PA system has been elaborated, based on the critical re...

...Myfanwy Trueman Notes the importance of innovation with regard to competitiveness but points out that innovation and change management are synonymous with risk. This research presents a new design typology which is accessible to managers and can be built into corporate strategy ‐ allowing...