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Keywords: Design newness
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Journal Articles
European Journal of Innovation Management (2013) 16 (4): 495–516.
Published: 30 September 2013
... convey design newness and looks at how such products are perceived by innovators. Design/methodology/approach – An experiment was conducted with two groups of respondents, with a total sample of 194 respondents. These were, respectively, submitted to two different product designs for highly...
