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Keywords: Design-driven innovation
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Journal Articles
European Journal of Innovation Management (2017) 20 (2): 190–209.
Published: 08 May 2017
...Giuseppe Leonardo Pinto; Claudio Dell’Era; Roberto Verganti; Emilio Bellini Purpose Notwithstanding the importance innovation scholars have accredited to design-driven innovation (DDI), no attempts have been made so far to systematically study whether and how this innovation strategy can be used...
