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Keywords: Differentiation strategy
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Journal Articles
European Journal of Innovation Management (2019) 22 (3): 541–561.
Published: 28 February 2019
.... Moreover, a differentiation strategy positively moderates the link between BMI and firm performance, while a cost leadership strategy presents a significantly negative moderating effect. Research limitations/implications First, the authors test the hypotheses using data from China; thus data from other...
