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Keywords: Digital content marketing
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Journal Articles
European Journal of Innovation Management (2026) 29 (3): 770–798.
Published: 23 September 2025
...Giuseppe Lanfranchi; Alessandra Cioli; Andrea Amanti; Luca Marinelli Purpose This multidisciplinary study investigates the transformative role of Generative Artificial Intelligence (Gen-AI) in the digital content marketing (DCM) domain through the lens of the Resource-Based View (RBV...
