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Keywords: Digital marketing agencies
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Journal Articles
The use of augmented reality technologies in tourism businesses from the perspective of UTAUT2
Available to Purchase
European Journal of Innovation Management (2025) 28 (4): 1498–1526.
Published: 26 December 2023
... reality application developers, digital marketing agencies and accommodation business managers. The obtained data were processed with the MAXQDA analysis program. Findings It has been determined that augmented reality is a useful and informative technological tool for tourists, it can help sales...
