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Keywords: Digital presence
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Journal Articles
European Journal of Innovation Management 1–18.
Published: 08 September 2026
...Devid Jegerson; Andrea Passacantilli; Federica Belfanti; Massimo Riva; Fernando G. Alberti Purpose This study examines whether and how SMEs' post-adoption use of generative AI (GenAI) relates to firms' market-facing digital presence. Moving beyond binary adoption, it asks how three usage patterns...
