... 06 2025 17 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Digital transformation Phygital technologies Customer experience (CX) Digitalisation Primary process Phygital customer experience Digital transformation...

...Chiara Cannavale; Lorenza Claudio; Diana Koroleva Purpose This study aims to examine how cultural dimensions affect digitalisation, particularly artificial intelligence (AI) development and its implementation strategies in 38 countries. Design/methodology/approach We use a mixed methodology...

...Lokesh Arora; Prakash Singh Purpose Global businesses are witnessing a transformation in their products and services, processes and business models due to digitalisation. This trend has led to the digitalisation of innovation and entrepreneurship from the modern business perspective. The present...

...Reyes González-Ramírez; Jose Gasco; Juan Llopis Purpose Despite the evident link between digitalisation and sustainability, many organisations have these two strategies operating on a parallel basis and not in a coordinated manner. Hence the objective of this work, which consists of proposing...

... digitalisation, IA and innovation performance (IP) amongst multinational enterprises in China’s healthcare industry. Design/methodology/approach The data for this investigation were collected from 134 listed companies in China’s healthcare industry during the study period. This study tested the hypotheses...

... Digitalisation Management Stakeholder collaboration After nearly five decades of development, it is a fact that rural tourism has brought several recognised benefits. It is an activity that facilitates income diversification, which brings extra income to rural areas, being a good income complement...

...Farzana Parveen Tajudeen; Devika Nadarajah; Noor Ismawati Jaafar; Ainin Sulaiman Purpose Based on the dynamic capability theory (DCT), this study examines the role of digitalisation vision and the impact of key information technology (IT) strategies, such as IT flexibility, IT integration...