...Satyendra Singh Purpose About 50% of innovations achieve commercial success in advanced countries. The number is much lower in emerging markets. Examining the impact of the digital environment on product success is crucial. The purpose of the study is to investigate the direct effects...

...Leandro Lima Santos; Felipe Mendes Borini; Moacir de Miranda Oliveira, Jr.; Dennys Eduardo Rossetto; Roberto Carlos Bernardes Purpose This research aims to answer the following question: Could bricolage become a capability for companies in emerging markets to develop frugal innovations in times...

...Elisangela Lazarou Tarraço; Roberto Carlos Bernardes; Felipe Mendes Borini; Dennys Eduardo Rossetto Purpose Is the development of local innovation capabilities enough for foreign subsidiaries in emerging markets to be able to integrate into global R&D projects? The authors argue...

... to develop a conceptual framework to green brand preference in an innovative industry. In addition, there is empirical contribution since according to the researchers knowledge there is not any single paper on green branding strategies in the Egyptian market as an example of an emerging market. Some...