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Keywords: End user innovator
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Journal Articles
Differences between end user innovators and embedded user innovators in diffusion channel selection: the moderating role of technological advances
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European Journal of Innovation Management (2022) 25 (4): 997–1036.
Published: 09 March 2021
...Xin Yu Purpose In heterogeneously segmented markets, collaborating with product users in product innovation is important for business success. End user innovators and embedded user innovators differ in terms of their prior embeddedness in the target industry. The purpose of this study is twofold...
