Keywords: Environmental turbulence
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Journal Articles
Journal Articles
Journal Articles
European Journal of Innovation Management (2014) 17 (2): 229–249.
Published: 06 May 2014
...Stanley Kam-Sing Wong Purpose – What leads to new product success (NPS) is a very complex issue. Although prior research widely demonstrates that entrepreneurial orientation (EO) is a determinant for NPS and environmental turbulence is a form of unpredictability which impacts on the success...

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