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Keywords: Experimentation
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Journal Articles
European Journal of Innovation Management (2015) 18 (1): 19–43.
Published: 12 January 2015
...Birgit Helene Jevnaker; Brynjulf Tellefsen; Marika Lüders Purpose – The purpose of this paper is to examine how the development and experimentation with a designer-assisted and collaborative concept-creating approach can provide new insights into the emergent field of service innovations...
