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Keywords: Finance-marketing interface
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Journal Articles
The different effects of venture capital and the trade-off between product innovation effectiveness and efficiency
Available to Purchase
European Journal of Innovation Management (2024) 27 (5): 1643–1678.
Published: 10 January 2023
... market. Practical implications This study provides insights into how to leverage venture capital to develop new products effectively and efficiently. Originality/value This study moves beyond the current understanding of the finance-marketing interface. It delineates the two faces of venture...
