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Keywords: First-mover advantage
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Journal Articles
European Journal of Innovation Management (2022) 25 (1): 95–112.
Published: 03 November 2020
...). Changes in the general economy, customer preferences and the evolution of the industry's life cycle all affect the risks and opportunities related to a new product entry (Lilien and Yoon, 1990). From these themes, the existence of first-mover advantages and disadvantages has been a popular and much...
