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Keywords: Formative construct
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Journal Articles
European Journal of Innovation Management (2025) 28 (2): 560–590.
Published: 07 August 2023
... among the under researched small travel agencies by integrating DOI-TOE theory. The study uniquely proposes and validates organizational performance as a formative-formative higher-order construct. Digital marketing Small travel agencies PLS-SEM Formative construct Higher-order construct...
