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Keywords: Generative Artificial Intelligence
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Journal Articles
European Journal of Innovation Management (2026) 29 (3): 745–769.
Published: 12 May 2025
...Francesco Vitellaro; Valeria Schifilliti; Nicoletta Buratti; Fabrizio Cesaroni Purpose Generative Artificial Intelligence (GenAI) is reshaping the marketing landscape by enhancing creativity, enabling personalised customer engagement, and streamlining operations. Its transformative impact...
Journal Articles
Francesco Fasano, Carlo Adornetto, Iliess Zahid, Maurizio La Rocca, Luigi Montaleone, Gianluigi Greco, Alfio Cariola
European Journal of Innovation Management (2025) 28 (11): 1–22.
Published: 18 December 2024
... Bankruptcy prediction Corporate failure Generative Artificial Intelligence Business crisis management Digital transformation The topic of predicting corporate crises is very hot nowadays. The statistics revealing the number of businesses that cease to exist every year worldwide, especially...
