...K. Sivakumar; Subroto Roy Purpose The purpose of this paper is twofold: first, to propose that the nature and degree of control during new product development (NPD) outsourcing depends upon its initiation stage or implementation stage; second, to delineate the moderating effect of globalization...

... culture and globalization on consumer value and the related WTP for technological innovations. Design/methodology/approach Data were collected in two culturally distinct but economically similar countries (France and Germany), using large representative and comparable consumer samples (n=642...

... consequences, depending on which organizational level is involved and the perspective taken. Originality/value The paper brings together two schools of thought (globalization literature and communication theory) and, by doing so, improves the understanding of a complex phenomenon and reduces the risk...