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Keywords: Green customer integration
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Journal Articles
Is green customer integration always a facilitator for green product innovation?: A conflict-based view
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European Journal of Innovation Management (2023) 26 (6): 1524–1546.
Published: 12 April 2022
...Jiawen Chen; Linlin Liu Purpose Although the facilitating role of green customer integration in business-to-business (B2B) markets has been highlighted in some green product innovation literature, analysis of the difficulties it can pose is still an underdeveloped field. This paper extends...
