... and economic benefits accrued from implementing sustainable improvements. © Emerald Group Publishing Limited 2013 Small to medium‐sized enterprises Innovation Sustainable product and process Sustainable design Green marketing Small and medium enterprises (SMEs) have generally been...

... the researchers more confidence that the first step to start using green marketing principles in Egypt is to enhance the green image, satisfaction and trust as well as educating them on the importance of the green activities. Originality/value The research includes conceptual contribution in a trial...