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Keywords: Green new product success
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Journal Articles
The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry
Available to Purchase
European Journal of Innovation Management (2012) 15 (4): 468–490.
Published: 28 September 2012
... success. The impacts of green product competitive advantage as a partial mediator in the link between green product/process innovations and green new product success are also examined. Design/methodology/approach A model with four constructs is presented and tested on a sample of 203 R&D project...
