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Keywords: Green product competitive advantage
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Journal Articles
The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry
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European Journal of Innovation Management (2012) 15 (4): 468–490.
Published: 28 September 2012
...Barbara Bigliardi; Massimo Bertolini; Stanley Kam‐Sing Wong Purpose The purpose of this article is to investigate the influences of green product innovation and product process innovation on two constructs of green innovation casual chain: green product competitive advantage and green new product...
