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Keywords: Human-specific investments
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Journal Articles
European Journal of Innovation Management (2023) 26 (4): 954–981.
Published: 14 December 2021
.../methodology/approach This study develops a moderated mediation model, testing the roles of supplier involvement and information technology (IT) implementation by regression and bootstrap analyses from 378 NPD projects. Findings The results show both physical and human specific investments positively...
