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Keywords: Hybrid strategy
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Journal Articles
Santiago Gutiérrez-Broncano, Jorge Linuesa-Langreo, Mercedes Rubio-Andrés, Miguel Ángel Sastre-Castillo
European Journal of Innovation Management (2024) 27 (9): 173–197.
Published: 14 February 2024
...Santiago Gutiérrez-Broncano; Jorge Linuesa-Langreo; Mercedes Rubio-Andrés; Miguel Ángel Sastre-Castillo Purpose This article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy on firm...
