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Keywords: Innovation assimilation
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Journal Articles
European Journal of Innovation Management 1–18.
Published: 08 September 2026
... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Generative AI Post-adoption use SMEs Innovation assimilation Digital presence Routinisation Generative artificial intelligence (GenAI) is rapidly becoming a mainstream, low-cost...
