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Keywords: Innovation strategy
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Journal Articles
European Journal of Innovation Management (2022) 25 (3): 860–880.
Published: 26 February 2021
...Wilian Gatti Junior; Alceu Salles Camargo Junior; Paul Varella Purpose This study examines the role of hybrid products employed in companies' innovation strategy within three American industrial sectors: tires, typewriters and photography cameras. Design/methodology/approach The authors...
Journal Articles
Leandro Lima Santos, Felipe Mendes Borini, Moacir de Miranda Oliveira, Jr., Dennys Eduardo Rossetto, Roberto Carlos Bernardes
European Journal of Innovation Management (2022) 25 (2): 413–432.
Published: 31 December 2020
... incremental aspects (Weyrauch et al., 2020 ; Rao, 2013). In this study, frugal innovation consists of an innovation strategy (Santos et al., 2020) that focuses on essential features, cost reduction and sustainability, which are characteristics that allow economic, efficient and smart...
