...Lethícia Mallet; Mario Sergio Salerno Purpose In a high-tech environment with unsatisfactory innovation results, this research investigates how strategic innovations can be more effectively transferred into the core business, considering the integration challenges within an ambidexterity context...

... . Management Innovation Risk Integration Project Innovation is the use of newly acquired knowledge in developing a new product or service (Afuah, 2003). Novelty is central to innovation but this inevitably implies risk. Risk is found in all projects but it is especially important in innovation...

...Rolf Brühl; Nils Horch; Mathias Osann Purpose The purpose of this paper is to gain a deeper understanding of how companies integrate their innovation and operations processes. Referring to the dynamic capability approach, the authors derive an “integration capability” construct from a set...

... of packaging, the academic literature tends to analyse these three dimensions separately. To address this shortcoming of a more integrated approach, the aim of this paper is to identify the main integration areas among marketing, logistics, and ethics in packaging innovation projects, in the retail grocery...

...Mohammed Rafiq; Tim Saxon Reports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing managers of major international pharmaceutical companies. Major findings include the fact that few of the responding companies integrate marketing...

... about integrating their product and technology development. This serves as the basis of a model for this kind of integration and a general definition of possible means for integrating product and technology development. In this paper, we will attempt to answer three questions: 1. (1) How do...