... severe challenges. Maintaining iterative innovation and gaining a competitive advantage in the face of complex and ever-changing interactive relationships is an important issue worthy of study. Therefore, based on the theory of competition and cooperation, this paper focuses on enhancing the agility...

...Pingye Tian; Qing Yang Purpose Online customer reviews is an important information resource for product innovation. This study aims to investigate the impact of online customer reviews on iterative innovation of software products and the moderating roles of product complexity in the process...