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Keywords: Large companies
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Journal Articles
Journal Articles
European Journal of Innovation Management (2000) 3 (4): 190–198.
Published: 01 December 2000
... Spain Cosmetics industry Large companies Marketing Market orientation Competitive strategy We would like to begin by introducing the two concepts we use in our work. These are market orientation and competitive groups. Later, we will continue by presenting a small empirical analysis that we...

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