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Keywords: Large companies
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Journal Articles
Petra A. Nylund, Nuria Arimany-Serrat, Xavier Ferras-Hernandez, Eric Viardot, Henry Boateng, Alexander Brem
European Journal of Innovation Management (2020) 23 (2): 200–213.
Published: 10 May 2019
... 2018 21 12 2018 18 01 2019 22 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Innovation Europe Innovation performance Financing Large enterprises Large companies Alexander Brem can be contacted at: brem...
Journal Articles
European Journal of Innovation Management (2000) 3 (4): 190–198.
Published: 01 December 2000
... Spain Cosmetics industry Large companies Marketing Market orientation Competitive strategy We would like to begin by introducing the two concepts we use in our work. These are market orientation and competitive groups. Later, we will continue by presenting a small empirical analysis that we...
