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Keywords: Launch tactic
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Journal Articles
The role of the adoption network in the early market survival of innovations: The case of the Italian mobile value‐added services (VAS) industry
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European Journal of Innovation Management (2013) 16 (1): 118–140.
Published: 18 January 2013
... launch tactic, i.e. the configuration of the adoption network through which the innovation is commercialized. The paper also investigates how the impact on early market survival of this launch tactics depends on the maturity of the technology underlying the new service. Design/methodology/approach...
