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Keywords: MARTECH
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Journal Articles
European Journal of Innovation Management (2026) 29 (3): 824–842.
Published: 21 August 2025
...Feng Chen; Jing Fan Purpose Marketing technology (MARTECH) in the context of artificial intelligence extends the boundaries of the sales employee’s workplace and has an impact on employees’ workplace liking. However, the current research has paid little attention to the mechanism of the impact...

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