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Keywords: Market entry
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Journal Articles
European Journal of Innovation Management (2008) 11 (4): 441–471.
Published: 03 October 2008
... product quality than pioneers and mature‐stage entrants. This suggests the importance of entering the market at the right time. It is also recognized by many academics and marketing managers, however, that faster new product development is not always better, nor is earlier market entry always...

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