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Keywords: Market environment turbulence
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Journal Articles
European Journal of Innovation Management (2024) 27 (4): 1299–1337.
Published: 09 December 2022
.... Findings Empirical results indicate that GSCM can promote innovation persistence and both market environment turbulence and technology environment turbulence have a positive moderating effect on the relationship between the two. Mechanism tests show that GSCM can improve innovation efficiency, ensure...
