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Keywords: Market intelligence
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Journal Articles
European Journal of Innovation Management (1999) 2 (3): 129–146.
Published: 01 December 1999
... such as the conduct of a comparative study involving multiple categories of products. © MCB UP Limited 1999 Product management Market intelligence Marketing R&D Measurement Market knowledge competence (MKC) consists of learning activities in the market that have the potential to influence...
Journal Articles
European Journal of Innovation Management (1999) 2 (1): 20–35.
Published: 01 April 1999
... by the Booz Allen Hamilton, 1982 typology) underwent a more comprehensive process than those which were modifications or re‐launches of current product offering. This leads us to the second proposition that: © MCB UP Limited 1999 Effectiveness Innovation Market intelligence New product...
