... the initial predictions and the actual results for two Internet services and shows that concept testing can be a useful tool for companies to evaluate their new Internet services. The paper also provides managerial and research implications. © MCB UP Limited 2002 Consumer behaviour Market research...

...Paul Trott Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dyson’s bagless vacuum cleaner are often cited to support...