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Keywords: Market resource intensity
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Journal Articles
European Journal of Innovation Management (2019) 22 (3): 446–467.
Published: 03 January 2019
... and contingency theory to explore how GPIP and a firm’s financial performance relationship is manifested when subject to the moderating role of a firm’s market resource intensity and certain environmental factors, such as technological turbulence and market turbulence. Design/methodology/approach Data were...
