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Keywords: Marketing capability
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Journal Articles
European Journal of Innovation Management (2022) 25 (1): 73–94.
Published: 20 October 2020
... marketing capability (MC) and NPD. Design/methodology/approach Data were collected from telecommunication firms operating in the Kurdistan region of Iraq using a self-administered questionnaire. Of 556 distributed questionnaires, 272 were returned and used for statistical analysis. To analyze the data...
