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Keywords: Marketing innovation
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Journal Articles
European Journal of Innovation Management (2023) 26 (1): 183–206.
Published: 14 July 2021
...Edwin Alexander Henao-García; Raúl Armando Cardona Montoya Purpose This paper aims to analyse the relationships between management innovation, marketing innovation, technological innovation and the personnel involved in science, technology and innovation activities. Design/methodology/approach...
