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Keywords: Marketing planning
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Journal Articles
European Journal of Innovation Management (2004) 7 (1): 23–32.
Published: 01 March 2004
... for international market proactiveness. Innovation International marketing Marketing planning New products Pharmaceuticals industry According to a study by Gerybadze and Reger (1999), distributed research and development activities and globally dispersed innovation processes are driven by the need...
Journal Articles
European Journal of Innovation Management (1999) 2 (1): 6–11.
Published: 01 April 1999
... with an appropriate level of support. © MCB UP Limited 1999 Innovation Marketing planning Process innovation Product planning Examples from the financial services derivatives market serve to illustrate the power of the schema. Buyers of financial derivative products ‐ typically corporate...
