... of diverse types of business and processes to achieve business innovation. Studies a regional initiative in Japan towards electronic networking that illustrates the use of information and multimedia technologies as an instance of the latest business case of strategic community management. Findings...

... of the use of strategic community management in business, the expansion of Japan’s multimedia communication market achieved by Nippon Telegraph and Telephone, Inc. (hereafter, NTT), Japan’s largest telecommunications carrier, over roughly the past four years. The article will explain how NTT cultivated...