..., and Museums (GLAM). These data were subsequently subjected to thematic analysis. Findings The findings indicate that the main enablers for Business Model Innovation (BMI) in combination with Industry 5.0 encompassed stakeholder, customer and organizational engagement, collaborative environment, knowledge...

...Sabine Khalil; Andreas Kallmuenzer; Sascha Kraus Purpose Augmented reality (AR) is an emergent technology that has been impacting and beneficial to various industries. This is especially the case in the tourism industry since the COVID-19 crisis. To enable and enhance the museum experience, AR...

...Camarero Carmen; Garrido María José Purpose This paper aims to provide evidence of the mediating effect of technological and administrative innovation on the link between market orientation and the economic and social performance of museums. Design/methodology/approach Building on extensive...