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Keywords: Non-technological innovation
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Journal Articles
Fostering technological innovation through management and marketing innovation. The human and non-technological linkage
Available to Purchase
European Journal of Innovation Management (2023) 26 (1): 183–206.
Published: 14 July 2021
... in those firms that introduce management and/or marketing innovations. The same happens in firms seeking non-technological innovations with the introduction of product and process innovations. The human side, administrative and technical staff, working on innovation projects plays a key role in the success...
