...Sari Nour; Anna Arbussà Purpose This study investigates how integrating advanced digital technologies through organizational restructuring enhances customer-centricity and decision-making processes. The research also explores the resulting improvements in operational efficiency and organizational...

... innovation project can be successful giving a measure of its prospective outcomes in terms of improved operational efficiency. In other words, we introduce a methodology able to point out the conditions within which an IoT adoption project is justified by business purposes. Third, we apply...