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Keywords: Outside‐in process
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Journal Articles
European Journal of Innovation Management (2011) 14 (4): 496–520.
Published: 04 October 2011
... 141 R&D managers for the period from 2004 to 2008. Findings The openness of the outside‐in process in R&D management is of crucial importance for achieving high direct and indirect innovation output effects. In particular, openness towards customers, suppliers and universities has...
