... Hub (EDIH). A partial least squares structural equation modeling (PLS-SEM) approach was applied to assess the impact of AI ambidexterity on dynamic capabilities (i.e. sensing, seizing and transforming) and SME performance. Findings The study reveals that participation in EDIHs – intended...

... be seen at http://creativecommons.org/licences/by/4.0/legalcode Metaverse Cultural heritage Visitor behavior Intention PLS-SEM In recent decades, there has been a gradual integration of innovation and technology into the realm of tourism, particularly within the domain of cultural...

... sampling. Partial least square-structural equation modelling (PLS-SEM) is used to analyze the reflectively and formatively measured constructs. Findings The findings reveal significant constructs of digital marketing adoption by small travel agencies. The study also establishes the positive impact...

..., and firm performance and growth in the hotel industry. Design/methodology/approach The data for this investigation were collected from 110 one- or two-star hotels that were operating in Poland during the time of this research. This study employs PLS-SEM to analyze the relationships among the examined...

... were collected from the tourists employing a non-probability convenience random sampling technique. Findings The partial least squire-structural equation modelling (PLS-SEM) results show that social influence significantly affects STUB, tourist satisfaction and revisit intention. Also...

... 2022 18 07 2022 27 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only e-WOM intentions Tourism Experience Romania Value theory Personality traits PLS-SEM Electronic word-of-mouth (e-WOM) has become an important...

... through partial least squares structural equation modeling (PLS-SEM), while controlling for a range of variables with the potential to confound construct measurements. Findings The findings validated the positive effect of emotional intelligence on openness to experience, while also finding...

... ambidexterity Innovation ambidexterity Market orientation ambidexterity Product innovation ambidexterity PLS-SEM Morocco In today’s dynamic business environment, product innovation is a key strategy that enables firms to create and maintain a competitive advantage (Bagchi-Sen, 2001). More than...